We are looking for individuals who are using Social Media platforms such as Facebook, Twitter and YouTube. To complete this survey you must be between 18 and 28 and use at least one of the above cited Social Media networks! Like it, Share it wherever you want to ;)
The scale is as follows:
1: Strongly disagree
2: Disagree
3: Neither agrees nor disagrees
4: Agree
5: Strongly agree
The aime is to evluate Social Media advertising towards the younger generation.
Question 1
Question 2
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Between 1 and 5 times a day |
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Between 6 and 10 times a day |
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More than that |
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Question 3
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Facebook between 1 and 5 times a day |
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Facebook between 6 and 10 times a day |
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Facebook more than that |
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Twitter between 1 and 5 times a day |
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Twitter between 6 and 10 times a day |
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Twitter more than that |
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YouTube between 1 and 5 times a day |
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YouTube between 6 and 10 times a day |
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YouTube more than that |
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Question 4
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Between 10 and 30 minutes a day on Facebook |
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Between 31 and 60 minutes a day on Facebook |
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More than 60 minutes a day on Facebook |
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Between 10 and 30 minutes a day on Twitter |
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Between 31 and 60 minutes a day on Twitter |
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More than 60 minutes a day on Twitter |
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Between 10 and 30 minutes a day on YouTube |
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Between 31 and 60 minutes a day on YouTube |
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More than 60 minutes a day on YouTube |
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Question 5
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Of the Entertainment |
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Of the Informativeness |
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Of the Advertising Value |
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You can skip (generally) |
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Of the Personalisation / Customization |
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Of the Interactivity |
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Question 6
1 | 2 | 3 | 4 | 5 | ||
Of the Entertainment |
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Of the Informativeness |
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Of the Advertising Value |
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You can skip (generally) |
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Of the Personalisation / Customization |
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Of the Interactivity |
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Question 7
1 | 2 | 3 | 4 | 5 | ||
Of the Entertainment |
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Of the Informativeness |
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Of the Advertising Value |
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You can skip (generally) |
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Of the Personalisation / Customization |
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Of the Interactivity |
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Question 8
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For Entertainment |
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For Information seeking |
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To pass time |
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Question 9
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For Entertainment |
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For Information seeking |
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To pass time |
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Question 10
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For Entertainment |
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For Information seeking |
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To pass time |
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Question 11
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YouTube |
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Question 12
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There is currently not enough regulations and control of Social Media advertising |
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Advertising promotes harmful products |
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Advertising is offensive |
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Advertising is harmful to vulnerable groups (children and the elderly) |
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Advertising insults the intelligence of customers |
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It causes people to buy things they don't need |
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It makes people materialistic |
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Extensive use of Photoshop and airbrushing falsies perception |
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Question 13
1 | 2 | 3 | 4 | 5 | ||
There is currently not enough regulations and control of Social Media advertising |
uncheck
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Advertising promotes harmful products |
uncheck
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Advertising is offensive |
uncheck
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Advertising is harmful to vulnerable groups (children and the elderly) |
uncheck
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Advertising insults the intelligence of customers |
uncheck
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It causes people to buy things they don't need |
uncheck
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It makes people materialistic |
uncheck
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Extensive use of Photoshop and airbrushing falsies perception |
uncheck
|
Question 14
1 | 2 | 3 | 4 | 5 | ||
There is currently not enough regulations and control of Social Media advertising |
uncheck
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Advertising promotes harmful products |
uncheck
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Advertising is offensive |
uncheck
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Advertising is harmful to vulnerable groups (children and the elderly) |
uncheck
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Advertising insults the intelligence of customers |
uncheck
| |||||
It causes people to buy things they don't need |
uncheck
| |||||
It makes people materialistic |
uncheck
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Extensive use of Photoshop and airbrushing falsies perception |
uncheck
|
Question 15
Question 16
Question 17