-Wedding planner or the professionalization of a tradition-

mandatory answer

Question 1

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1. How the wedding industry is becoming a business.

Question 2

Is it really possible to say that the wedding industry is becoming a business?

Yes

No

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Question 3

Why?

Question 4

Several factors could explain the changes in the wedding industry, please select the 3 most revealing.

Classify those 3 factors from the most important to the less important one.

You can use a same priority level only once

Choice	Priority
People are getting married older
The drop in the religious aspect of the weddings
People have more money
The creation of the occupation of wedding planner
People have less time
The emergence of internet
The increase in interfaith, intercultural and same-gender weddings
The trend well being/ treat yourself

B. The Wedding Planners (WP)

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Question 5

Do you know the occupation of Wedding Planner (WP) ?

Yes

No

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Question 6

What is your best definition of the job of a WP ?

A conductor, who is in charge of the coordination of everything

A cornerstone, a moral support and a consultant

An organiser, like in the USA, who plans a dream wedding

An artist, who creates and imagines each detail which will change everything

Other answer

uncheck

mandatory answer

Question 7

What image do you have of a WP? (several choices possible)

Time saving

Money saving

Stress saving

A threat to the traditionnal wedding

An help

A fairy-tale wedding

A luxury

A marketization of the wedding

Other answer

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Question 8

Do you thing the occupation of WP has a real utility?

Yes

No

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C. The wedding

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Question 9

Do you think that getting married is a current trend?

Yes

No

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Question 10

Explain the day's proceedings for a French wedding.

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Question 11

Are you married or engaged?

If no, you can pass to the question 13.

Yes

No

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Question 12

If yes, in the whole budget allocated to your wedding, what pourcentage did you and your wife/ husband spent?

For example : if the whole budget was 10 000 € and if you and your wife/ husband spent near 6 000 €, the answer will be 60%

mandatory answer

Question 13

Compared to the estimated budget before the wedding...

The estimated budget was really below the real budget spent

The estimated budget was slightly below the real budget spent

The estimated budget was the same that the real budget spent

The estimated budget was really above the real budget spent

The estimated budget was slightly above the real budget spent

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mandatory answer

Question 14

What situation corresponds better?

I am married, it was with a WP and i am satisfied with it

I am married, it was with a WP and i am NOT satisfied with it

I am married, it was NOT with a WP and i am satisfied with it

I am married, it was NOT with a WP and i am NOT satisfied with it

I am not married and I will hire a WP

I am not married and I will NOT hire a WP

Other answer

uncheck

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Question 15

For you, what is the best role of a WP?

None

Only a consultancy role

Only Big Day coordination

Consultancy and planning

Everything, consultancy, planning and Big Day coordination

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Question 16

For which reason would you hire a WP?

It is a priceless help, to avoid any mistake

It is a money-saving, a time-saving and a stress-saving

It is the guarantee of a fairy tale wedding

It is an independant contractor and an emotionnal support

Other answer

uncheck

Comments

mandatory answer

Question 17

For which reason would you NOT hire a WP?

It is MY wedding, I do not want anyone else' advices

It would be useful but it is too expensive

I would not trust a WP, there is a lack of credibility because they do not have any diploma

It does not have any point

Other answer

uncheck

Comments

mandatory answer

Question 18

Currently in France, the average cost for hiring a WP (for organising a wedding with about 100 guests + Big Day coordination) is comprised between 3000 and 5000 €. What do you think?

This a NOT a lot of money for the job asked

This price is correct

This price is expensive mais it is worth it

This is a lot of money for the job asked

Other answer

uncheck

mandatory answer

Question 19

If now I tell you that it has been proven that the WP is going to make you save money, and that this amount of money will repay from 50 to 75% of the price of the WP, do you have the same opinion?

This a NOT a lot of money for the job asked

This price is correct

This price is expensive mais it is worth it

This is a lot of money for the job asked

Other answer

uncheck

mandatory answer

Question 20

Do you know where to find a WP ?

(Several choices possible)

A wedding exhibition

A WP shop

Via internet and social networks

By word of mouth

Your friends' wedding

Other answer

Comments

Is there the same professionnalisation everywhere?

mandatory answer

Question 21

The average budget for a wedding is near 22 000 € in the USA. What do you think?

It is a lot

It is correct

It is not a lot

Other answer

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mandatory answer

Question 22

The average budget for a wedding is near 8 000 € in France. What do you think?

It is a lot

It is correct

It is not a lot

Other answer

uncheck

mandatory answer

Question 23

In your opinion, what is the percentage of weddings organised by a WP in the USA?

10-15%

35-40%

60-65%

85-90%

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Question 24

In your opinion, what is the percentage of weddings organised by a WP in France?

10-15%

35-40%

60-65%

85-90%

mandatory answer

Question 25

The real answer is : 15% for France and 85% for the USA. This difference can be explained by...

(Several choices possible)

Cultural differences in terms of wedding/ tradition

Cultural differences in terms of money

Different conceptions, open-mindedness

Different importance of the events industry

Other answer

mandatory answer

Question 26

Is the sentence \"the professionnalisation of the industry\" true ?

mandatory answer

Question 27

What could explain that huge difference among these factors? Please choose the 3 most revealing reasons and classify them from 1 to 3.

You can use a same priority level only once

Choice	Priority
Legislation problem
Job acceptance problem
Credibility problem
Image of the Events Industry in France problem
Trust problem

Comments

mandatory answer

Question 28

What futur for a WP in France?

Compromised, it is just a trend

Slowly but certainly, it will take off soon

Nothing, the French perception will never change

Other answer

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mandatory answer

Question 29

What could change things and make French WP as popular as American WP?

(Several choices possible)

A banalisation of the occupation

More accreditation, a real WP diploma for e.g.

A real legislation for the job + for the industry

A better understanding of the field

A general change of minds

Some time

If French people could dedicate more money to their wedding

Other answer

Comments

mandatory answer

Question 30

To conclude, can we really use the expression \"business opportunity\" in France?

Yes, it is a booming market

No, the market has reach maturity

It is coming, it is an encouraging market

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Identity

mandatory answer

Question 31

You are :

A man

A woman

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mandatory answer

Question 32

Age group :

15-25 years old

25-35 years old

35-45 years old

45-55 years old

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mandatory answer

Question 33

Where are you coming from ?

Big town

Small town

Countryside

Other answer

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Question 34

Postcode :

Question 35

Socio-Professional Category:

(French classification)

Farmer and herder

Craftsperson and strorekepper

Executive and middle manager

Temporary occupation

Employee

Laborer

Student

Unemployed

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-Wedding planner or the professionalization of a tradition-

Thank you to enter here your pseudonym

1. How the wedding industry is becoming a business.

Is it really possible to say that the wedding industry is becoming a business?

Why?

Several factors could explain the changes in the wedding industry, please select the 3 most revealing.

Do you know the occupation of Wedding Planner (WP) ?

What is your best definition of the job of a WP ?

What image do you have of a WP? (several choices possible)

Do you thing the occupation of WP has a real utility?

Do you think that getting married is a current trend?

Explain the day's proceedings for a French wedding.

Are you married or engaged?

If yes, in the whole budget allocated to your wedding, what pourcentage did you and your wife/ husband spent?

Compared to the estimated budget before the wedding...

What situation corresponds better?

For you, what is the best role of a WP?

For which reason would you hire a WP?

For which reason would you NOT hire a WP?

Currently in France, the average cost for hiring a WP (for organising a wedding with about 100 guests + Big Day coordination) is comprised between 3000 and 5000 €. What do you think?

If now I tell you that it has been proven that the WP is going to make you save money, and that this amount of money will repay from 50 to 75% of the price of the WP, do you have the same opinion?

Do you know where to find a WP ?

Is there the same professionnalisation everywhere?

The average budget for a wedding is near 22 000 € in the USA. What do you think?

The average budget for a wedding is near 8 000 € in France. What do you think?

In your opinion, what is the percentage of weddings organised by a WP in the USA?

In your opinion, what is the percentage of weddings organised by a WP in France?

The real answer is : 15% for France and 85% for the USA. This difference can be explained by...

Is the sentence \"the professionnalisation of the industry\" true ?

What could explain that huge difference among these factors? Please choose the 3 most revealing reasons and classify them from 1 to 3.

What futur for a WP in France?

What could change things and make French WP as popular as American WP?

To conclude, can we really use the expression \"business opportunity\" in France?

Identity

You are :

Age group :

Where are you coming from ?

Postcode :

Socio-Professional Category:

Thank you for your participation ! (: