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Luxury Brand Advertising : millennial's perspective

Hello everyone!
We are students of Regents University in London, studying Masters in Luxury Brand Management.
If you are a luxury lover, as we are - We willed just 2 minutes of your attention to get very important results for our group project.
If you could answer th 10 questions below, we would be very grateful for your help.
The survey is simple and fast.
Thank you very much! We hope you'll enjoy it!
Best regards,
Camilla, Tanya, Vera '& Yasmine.


mandatory answer

Question 1

Thank you to enter here your pseudonym

mandatory answer

Question 2

What is your age?

uncheck

mandatory answer

Question 3

Does advertising influence your luxury buying behaviour?

uncheck

mandatory answer

Question 4

What types of advertising have the most impact on your buying behaviour?

uncheck

mandatory answer

Question 5

In terms of Traditional advertising, what are you most influenced by? (rank in order of preference from 1-3)

You can use a same priority level only once

ChoicePriority
Print Media
Broadcast Media
Outdoor Advertisement

mandatory answer

Question 6

In terms of Contemporary advertising, what are you most influenced by? (rank in order of preference from 1-3)

You can use a same priority level only once

ChoicePriority
Social Media
Mobile Advertising
Email Marketing

mandatory answer

Question 7

What is your preferred social media platform?

uncheck

Comments

mandatory answer

Question 8

When using your preferred social media platform, are you more attracted to luxury products advertised by:

Why?

You can use a same priority level only once

ChoicePriority
People you know (friends/family/etc.)
Celebrities
Bloggers
Official Brand Advertisement

Comments

mandatory answer

Question 9

On your preferred platform, are you most attracted by advertisements in the form of:

uncheck

Comments

mandatory answer

Question 10

How is your usage of advertisement on Social Media:

uncheck

mandatory answer

Question 11

In your opinion, what will we see more of in the future:

uncheck

Comments




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