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Market research on the Suisse wine industry

Dear all,
As a part of my sommelier course I'm conducting the market research in order to analyse the modern trends of the Swiss wine market. The obtained data will allow wine merchants to elaborate decisions and offers corresponding to the current customers needs

PERSONAL INFORMATION

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Question 1

Your age:

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Question 2

Your gender:

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Question 3

You are:

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Question 4

On a scale of 1 to 10, with 10 being the most advanced, how would you evaluate your overall wine knowledge

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Question 5

In which Suisse region do you reside?

BUYING HABITS

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Question 6

Where do you buy wine in general?

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Question 7

What are the reasons?

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Question 8

How often do you drink wine?

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Question 9

How often do you buy wine?

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Question 10

How many bottles per visit do you buy in general?

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Question 11

In general how much are you ready to spend on a bottle of wine?

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Question 12

Do you have the wine storage at home?

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Question 13

What is the most important factor for you while choosing the wine?

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Question 14

What are the other factors influencing your choice? (max. 4 choices)

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Question 15

What are the most important criterias while choosing the wine supplier? (max. 4 answers)

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Question 16

Which wines from the list below do you buy more often

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Question 17

Which wines from the list below do you buy more often

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Question 18

Wines produced in which Swiss region from the list below do you buy more often

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Question 19

In general how do you learn the information about wine

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Question 20

Are you interested to interact with other wine lovers?

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Question 21

Will you be interested in buying "wine subscription", in order to receive every month or every three month a box of wines handpicked by the sommelier?

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Question 22

Are you a current client of any wine merchants listed below:

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Question 23

Have you heard about Cave de Reverolle?

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Question 24

If yes, how have you heard about it?

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Question 25

Have you bought any wines in Cave de Reverolle, if yes, please, describe your expérience:

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Comments

WINE '& INTERNET

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Question 26

Have you ever bought wine online?

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Question 27

If YES please indicate the website:

Question 28

If NO indicate the reason and rate your answer on a scale of 1 - 5, 1 being the most important, 5 the least important

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Impossible to degustate the wine
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No confidence in online purchases
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Lack of advice
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Delivery costs
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Delivery time
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Question 29

For you online purchases means:

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Question 30

In general, how often do you buy wines online?

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Question 31

What are your expectations towards the wine selection of the online shop?

Question 32

What are your expectations towards the service of the online shop?

Question 33

Which criterias will make you choose one online shop over the other?

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Question 34

Can the delivery costs prevent you from buyingn wine online?

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Question 35

Will the FREE delivery affect your choice of online wine shop?

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