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Estimate customers' Willingness-to-Pay

Hi everyone ! We are going to create a new product for the brand Doritos : the Doritos Party Box.
It will be a round box with 4 compartments of various crisps (Chili, Cheese, Paprika, Regular) and 5 compartments of 3 differents sauces (sour cream, Guacamole, Salsa).
The box will be approximately 10-12 cm deep and about 25cm long.
The quantity of crisps and sauces will be of 230g of crisps (approximately 60g/ types of crisps) and 300g of sauces (100g/types of sauces).
The 5 compartments of sauces will only be 5 cm deep which leaves some extra space for the crisps. As a result they will be some crisps in 4 compartments and some more under the 5 compartments of sauces.

We would like to know the highest price you, as a consumer, are willing to pay this box.

mandatory answer

Question 1

Do you eat crisps and, in particular, Doritos ?

Question 2

How much are you usually paying for crisps (whatever the brand)?

Question 3

How much are you usually paying for Doritos crisps ?

Question 4

How much are you usually paying for Doritos crisps ?

Question 5

What price are you judging too low to buy our product ?

Question 6

What price are you judging too high to buy our product ?

Question 7

How much would you be able to pay for this box ?




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