2018 Snow activation / Communication toolkit

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Question 1

In which BU are you working? What is your name and position title?

INSPIRATION PHASE

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Question 2

Did you use the Snow Manifesto for your last campaign ?

https://www.youtube.com/playlist?list=PL0i3nKXRS-DAdQIA5YpAMyf3AOks_fZAK

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Question 3

Would it be useful for you to have a 60'' format for Snow Manifesto (vs 65'' + exist also 19'' '& 30'') (example for Instagram usages / media buying) ?

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Question 4

Did you use Audienced based videos for your last Snow campaign ? (Family / Couple / Ski beginners / Ski Fantatics)

Example :https://www.youtube.com/watch?v=OesGEaqUcow'&list=PL0i3nKXRS-DAdQIA5YpAMyf3AOks_fZAK'&index=6

Question 5

Do you want Square format for Snow Manifesto + Audienced based videos?

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Question 6

Did you use Key visuals in your last Snow campaign ? (solar dial, full immersive, dual immersive)

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Question 7

Do you need something else in the Inspiration phase concerning Manifesto, Audienced based videos, Key visuals or something else / new ideas '& need ?

"Amazing Artists" / Snow edition

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Question 8

Did you use "editable" version of "Amazing artists" signatures snack contents?

As a reminder, for Sun "Amazing Artists" Signatures' snack contents, we delivered 2 versions :
- "non editable / creative" with lettering and typography at the beginning
- "editable" version with signatures' stamp at the beginning, in which you can change the text for your translation.
We are not sure to create again an "editable version". We will maybe only deliver a creative version with English copywriting. So we need to check the local uages.

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Question 9

Do you have feedbacks, inputs or needs on "Amazing artists" signatures snack contents?

CONSIDERATION PHASE

Question 10

Do you have feedbacks,inputs or need on Social Media guidelines ?

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Question 11

Did you use Snow Snack contents delivered? (gif, boomerang, 360° short videos...)

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Question 12

Do you need more Snack contents ?

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Question 13

Did you use display/ banners Template in your Snow campaign ? Was it useful for you ?

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Question 14

Do you need something new concerning banners / display ?

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Question 15

Is it useful to create a Landing page template for next Snow campaign for you ? (including "Amazing Artists" Signatures snack contents dissemination as we built for Sun)

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Question 16

Do you need something else in the Consideration phase or have other feedbacks?

CONVERSION PHASE

Question 17

In addition to : Snow resorts videos planned (classic + 360°), 360° Snow best of video, Snow all-inclusive classic video; do you need something else on Conversion phase ? Any feedbacks?

TRANSVERSAL

Question 18

Do you have feedbacks,inputs or need on Online Media guidelines ?

Question 19

Do you have feedbacks, inputs or need on CRM guidelines ?

Question 20

Do you have feedbacks,inputs or need on PR guidelines ?

Question 21

Do you have any other question / feedback / need ?

THE END ! :)

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Question 22

When will probably be your launch date for next Snow campaign?

Question 23

What are your main objectives for next Snow campaign ?

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Question 24

Is it ok for you if we send all Snow communication toolkit first week of July ?

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