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QUESTIONNAIRE: Small Business Saturday

I am a second year university student at Ulster University Coleraine. As part of my Marketing Research module I am required to carry out research regarding consumers of Northern Ireland's perception and awareness of Small Business Saturday. (Small Business Saturday is to support and promote small businesses and takes place on 6th December). I would appreciate your help.

mandatory answer

Question 1

Thank you to enter here your pseudonym

Question 2

Have you heard of Small Business Saturday? (Please tick)

Question 3

How have you heard about Small Business Saturday? (Please tick)

Question 4

Did you shop on Small Business Saturday last year? (Please tick)

Question 5

What kind of products did you buy last year? (Please tick)

Question 6

Do you expect to find different products from last year? (Please tick)

Question 7

Do you plan on shopping on Small Business Saturday this year? (Please tick)

Question 8

What kind of products do you plan to purchase this year ?

Question 9

Do you think it is important to support small businesses? (Please tick)

Question 10

Give reasons for your previous answer:

Question 11

Will you do some of your Christmas shopping on Small Business Saturday? (Please tick)

Question 12

How much approximately will you spend on Small Business Saturday? (Please tick)

Question 13

On a scale of 1-10, when Christmas shopping how important is value for money to you? (1 being unimportant to 10 being extremely important)

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uncheck

Question 14

On a scale of 1-10, when Christmas shopping how important is quality of products to you? (1 being unimportant to 10 being extremely important)

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uncheck

Question 15

Where do you do most of your Christmas shopping? (Please tick)

Question 16

On a scale of 1-10, how important is it to buy Christmas presents from small businesses?
(1 being unimportant to 10 being extremely important)

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uncheck

Question 17

How much approximately did you spend on Christmas shopping last year? (Please tick)

Question 18

How much approximately do you plan to spend on Christmas shopping this year? (Please tick)

Question 19

Would you like more online shopping possibilities for Small Business Saturday? (Please tick)

Question 20

Do you know any shops participating in Small Business Saturday this year? (Please tick)

Question 21

Would you recommend shopping on Small Business Saturday to a friend or relative? (Please
tick and give reasons for your answer)

Comments

Question 22

Will you continue shopping in small businesses after Small Business Saturday?
(Please tick and give reasons for your answer)

Comments

Question 23

Which age bracket do you fall into? (Please tick)

Question 24

Gender: (Please tick)

Question 25

Occupational status: (please tick and provide your job title in the space given)

Comments

Question 26

Annual total household income: (Please tick)

Question 27

Postal Code

Thank you for completing this questionnaire




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