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The importance of Internal Marketing for Hotel Business

I am currently engaged in a Master in Marketing and Sales at BBI-Brussels Business Institute. I am conducting a research regarding the importance of internal marketing in the hospitality industry. This questionnaire has 28 questions and will take no longer than 10 minutes to complete.
All answers will be kept anonymous and no one will be identified in the research.
Please carefully read the questionnaire here below and choose the option that best relates to your opinion by checking the box close to your answer.

Thank you for your availability!

mandatory answer

Question 1

My gender is:

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Question 2

I am currently working in the following department(s):

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Question 3

My age is between:

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Question 4

I have been working at my current function for a period of:

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Question 5

I have been working in this hotel for a period of:

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Question 6

In my department, I am encouraged to express my opinion, suggestions and give my contribution

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Question 7

I am constantly informed about important changes in my hotel

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Question 8

I am aware about the mission, vision, principles and objectives that the hotel wants to attain

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Question 9

There is a team spirit and good relationship between the departments in my hotel

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Question 10

I have enough resources to perform my daily tasks on an effective manner

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Question 11

My hotel gives me the chance to develop personally and professionally by providing trainings, seminars, etc.

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Question 12

In my department there is a positive relationship between colleagues

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Question 13

The service that my hotel offers has a good quality and caters to the need of guests

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Question 14

My managers trusts me with new tasks

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Question 15

The management is inspiring, honest and fair

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Question 16

My work is appreciated

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Question 17

My work is rewarded

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Question 18

I am motivated to go to work everyday

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Question 19

I identify myself with the hotel principles and views

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Question 20

I share with my hotel new ideas that could help improving the service it offers

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Question 21

I promote my hotel to my family, friends and acquaintances

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Question 22

I would be happy to spend my career in this hotel

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Question 23

When dealing with difficult customers I do my best to please the guest despite of the situation

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Question 24

I feel like a part of the team and my hotel’s victories are my victories

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Question 25

I do my best to accomplish all of my tasks to help the hotel reach its objectives

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Question 26

When I travel, if possible I rather stay in a hotel that is part of my hotel group than another hotel

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Question 27

Working for this hotel gives me a sense of accomplishing my mission as an individual

uncheck

Question 28

Additional Comments:




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