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Product differentiation guideline - internal customer satisfaction survey

In the last 1,5 years, VGM worked in the differentiation project on sharpening our brands’ positioning, defining clear brand identities in a consistent format (brand maps) and differentiation guidelines for the core touch points (communication, service, pricing '& product). VGM team has already performed the first three ones and is asking support to Program Management to perform the product part. As you may already know we don't start from scratch as a guideline to ease product differentiation has already been realized by BO team in 2013. Objective of this survey is to give the opportunity to adjust it (according to new brand identities) '& improve it (by knowing your feedback about your experience of the guideline).

Please comment all your answers to ease the analysis and the understanding of the results' survey

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Question 1

Thank you to enter here your pseudonym

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Question 2

Which area do you belong to in VG ?

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Comments

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Question 3

Please precise your function (e.g : PM)

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Question 4

Are you aware about the existence of a product differentiation guideline ?

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Question 5

If no, do you think that it would be helpful to have one ?

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Question 6

If yes, do you use it ?

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Question 7

For people answering "no", why don't you use it ?

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Question 8

For people answering "yes", when do you use it ?

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Question 9

Please give your opinion about the rules of the guideline (understandable tool / good explanations on how to use it)

If answer is good, potential comment could be : "Presentation of guideline and the way how to use it have been done correctly, so that I easily refer to it"

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Comments

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Question 10

Please give your opinion about material of the guideline (power point format, ease of use)

If answer is good, potential comment could be : "Power point format is easy to read and to print, so that I can use the guideline efficiently"

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Question 11

Please give your opinion about the content of the guideline (precision of information)

If answer is good, potential comment could be : "Level of differentiation described in the guideline is sufficient enough to be efficiently used within my projects/topics"

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Question 12

Please give your opinion about the content of the guideline (relevance of information)

If answer is good, potential comment could be : "I can easily use differentiation rules described in the guideline within my own projects/ topics"

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Question 13

Please give your opinion about the content of the guideline (reliability of information : up-to-date)

If answer is good, potential comment could be : "Whenever I use the guideline, information is still up-to-date. I can trust it easily."

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Comments

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Question 14

Please give your opinion about the precision '& exhaustivity of the guideline (what to do when guideline doesn't fit your project constraints)

If answer is clear, potential comment could be : "I know who to contact when guideline doesn't fit my projects/topics and I have a clear response back"

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Comments

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Question 15

Please give your opinion about the validation process of the product differentiation proposal (who gives final GO / NO GO about differentiation level)

If answer is clear, potential comment could be : "I know who (which entity in VG) will validate the product differentiation proposal and at what step of the project/topic. " In your opinion, who is this entity ?

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Comments

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Question 16

Please give your opinion about the validation process of the product differentiation proposal (what to do in case of gaps or discrepancies)

If answer is clear, potential comment could be : "I know who to contact when the product differentiation proposal is rejected. And I have clear information to solve the issue efficiently"

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Comments

Question 17

Please feel free to add additional remarks about current differentiation guideline

Question 18

Please feel free to give inputs / insights to help us creating new differentiation guideline




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