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Characteristics of China E-Commerce develoment.

The purpose of this questionnaire is to gather as much relevant information as possible in the preparation of my final thesis.

mandatory answer

Question 1

Introduce yourself.

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Question 2

How was your experience in the chinese e-commerce market ?

Profession, type of business...

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Question 3

What do you think are the characteristics of the e-commerce in China ?

Regarding to your personal experience.

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Question 4

What are the barriers to the deployment of an e-commerce site fro the chinese market ?

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Question 5

How is the chinese consumer different from the western consumers ?

By western consumers I mean: European or American consumers.

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Question 6

What are the characteristics of the chinese consumer ?

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Question 7

What product / service changes did you have to make to enter the chinese market ?

Shifts in price, packaging, advertising...

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Question 8

What would you recommend to a company wanting to enter the e-commerce market in China ?




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