Diagnostic Export

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Question 1

Society name

questions dedicated to the general management
Names and roles:

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Question 2

Why do you want to go in the French market?

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Question 3

Did the management give a strategic vision for the firm,including a development plan for this export project?

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Question 4

Is the management ready to invest work, time and money for this export to France to get long term results ?

Question 5

Is the management ready to change or adapt its products to the French market if necessary?

Comments

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Question 6

Is your firm has got already a large experience in export ? Explain where and how

Comments

Question 7

Is the management letting a high level of participation for the staff?

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Question 8

Are the relationships with the staff good?

Comments

questions for the human ressources

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Question 9

Do you have got an export department already?

Comments

Question 10

Do you know already who will be the qualified person, or who can adapt its job to take in charge this project?

Comments

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Question 11

Is this person speaking english ?

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Question 12

is this person speaking French?

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Question 13

Does this person has got the power to decide ?

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Question 14

Is this person able to give time for the french market job?

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Question 15

Can this person travel to France at least one time per month?

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Question 16

Do you know the commercial practice and comnercial culture in France?

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Question 17

Is there in your firm an after sales departement big enough that will be able to take care of the customers when the activity will rise?

Finance department

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Question 18

Do you have got enough money to invest for the new market? ( marketing, translations, production...)

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Question 19

Do you know the price of your product ?

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Question 20

Do you know wich kind of help can you get to export in France?

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Question 21

Do you know already the amount of the buget you will use for the french market?

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Question 22

Do you know how to ask a financial help, which documents to prepare for that and where?

Production

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Question 23

Can you produce enough and in time, to respect the delivery time if your activity rises?

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Question 24

Do you know the technical rules in France, regarding your product?

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Question 25

Can your products be adapted to the rules of the market easily and without too big costs?

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Question 26

Do you trust your wholesalers and is their delivery time trustful?

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Question 27

Do you have got a system of control for the quality?

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Question 28

Do you have got a system to plan the production?

Sales, marketing and communication

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Question 29

Do you have got a good internet site, with a good presentation of the products, and in French?

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Question 30

Do you have got ready leaflets, brochures, marketing material, good quality and in french language?

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Question 31

Can you describe clearly what are the advantages of your services or products comparing with the concurrents?

Comments

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Question 32

Do you have got an innovation?

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Question 33

Do your sales and marketing people know perfectly the potential partners in the french market (partners, distribution canals...)

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Question 34

Do you know your conccurents in the french market?

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Question 35

Are you able to perform with an excellent communication in the french business, with all kind of profiles of customers that sometimes don t speak English?

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Question 36

Are your products protected by a licence ?