What opportunities exist for Universal Music France to maintain its market leadership, over the next five years?

Question 1

Do you agree to the Participant statement, explained above ?

Question 2

How old are you ?

Subscriptions (If you have never subscribed to any streaming platform, we still need you! please refer to the next section called: Alternative Section)

Question 3

Have you already subscribed to one of these streaming platforms?

Question 4

Could you tell me the type of subscription you are entitled to?

Question 5

If you first joined as a free subscriber, have you converted to Premium since then?

Question 6

If you are still using the free version, what is currently retaining you from going Premium?

Question 7

How did you come across the streaming platform that you are now using?

Question 8

If you ticked "other" in the previous question, could you please state how you came across the streaming platform?

Question 9

Were you aware of the other platforms' value proposition?
Value proposition: communicates a company's number one reason why their product is best. It refers to what the company is specifically offering you through its service/product

Question 10

What did you find attractive in the platform that you chose to use?

Question 11

Are you satisfied by its value proposition?

Alternative Section (For those who never subscribed to any streaming platform)

Question 12

How likely are you to subscribe to a streaming platform, at some point?

Question 13

Which subscription type would you choose?

Question 14

Why haven't you ever subscribed to a streaming platform?

Potential Improvements

Question 15

Would you be able to identify the elements in the value proposition that were key to your subscription? (name these elements)

mandatory answer

Question 16

How often do you purchase a concert ticket and/or merchandising?

mandatory answer

Question 17

Is there any of these elements that you wish were part of the value proposition offered by streaming platforms?
(For answers 3 and 4: Currently, streaming platforms only announce concerts and merchandising. They may only send you to a website from which you may actually purchase.

mandatory answer

Question 18

How often do you listen to live performances of your favorite songs?

mandatory answer

Question 19

Do you enjoy watching one of the following radios/platforms/event?

Question 20

If you ticked the box 'other' in the previous question, could you mention the name of the radio/platform?

Question 21

Do you wish to have access to these on a streaming platform?

Further Proposition

Imagine a streaming platform was to launch and offer the following subscriptions and value proposition:

-Standard Subscription: Price= 1€/month
Value proposition: access music, no-advertisement, personalised playlist
- Premium Subscription: Price= 9.99€/month
Value Proposition: Same as standard value proposition, Daily Podcasts from your favorite radios, Access live performances (audio-video), Purchase tickets/Merchandising directly on the platform

mandatory answer

Question 22

How likely are you to subscribe?

mandatory answer

Question 23

Which Subscription would you choose?

mandatory answer

Question 24

If you are another platform's current user, how likely are you to switch to this new streaming platform?

Don't forget to save your answers below!
Thank you very much for participating to this survey and taking the time to answer all these questions!