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Questionnaire

As a part of my MBA research at aydin university I am conducting a questionnaire to analyse The Impact of Marketing Mix on Turkcell Consumer Buying Behaviour.i will appreciate if you can answer to the following questions. The purpose of this study is not commercial ,is a part of a university research and so the information will remain anonymous.

Question 1

Gender

Question 2

Age

Question 3

what is your socio-professional category

Question 4

what is your monthly income?

Question 5

Have you ever buy a smartphone at turkcell

Question 6

if yes, which one ?

Question 7

do you prefer your smartphone with subscription or without subscription ?

Question 8

if you prefer without subscription , why ?

Question 9

indicate how satisfied you are with your purchased smartphone

Question 10

which services are more helpful to you while using Turkcell ?

Question 11

what about the prepaid packages and mobile internet offered by Turkcell

Question 12

what about smartphone pricing at turkcell

Question 13

what is the price that seem to you the most affordable to acquire a smartphone?

Question 14

when you visited a turkcell shop,is the smartphone you desired was available ?

Question 15

how did you find the information that the seller gave you ?

Question 16

have you ever seen an advertisement of smartphones sold by Turkcell ?

Question 17

if yes , where did you see it ?

You can choose 2 maximum

Question 18

What is the element that has captured your attention in the advertisement you have seen ?

you can choose 2 max

Question 19

Did the advertisement motivated you to purchase ?

Question 20

Indicate why you chose your smartphone

You can choose 3 maximum

Question 21

What is your suggestion regarding the Turkcell operator´s smartphone offerings ?

Question 22

Are you aware of all the services offered by Turkcell ?

Question 23

reasons for choosing Turkcell as your service provider

you can choose 3 maximum

Question 24

are you satisfied with the customer service of Turkcell

Question 25

Any one thing you don´t like about turkcell service and you would like them to improve




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