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Survey on luxury industry and social media

As part of my master thesis on the luxury industry and the impact of social media to the luxury consumers behavior, I am conducting a survey about the luxury and social media. This survey will only take a few minutes to answer and I would greatly appreciate your cooperation. I kindly ask of you to answer all questions.

Question 1

Please choose your gender.

Question 2

How old are you?

Question 3

Please specify your yearly income.

Question 4

How would you describe luxury in 3 words?

Question 5

What characteristics do you associate with luxury?

High quality
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Heritage
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Price
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Craftsmanship
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Rarity
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Client service
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Emotional appeal
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Innovation
0
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Uniqueness
0
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Timelessness
0
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Question 6

When you purchase the luxury goods or services, how important are the following characteristics.

ChoicePriority
High quality
Status
Brand imaage
Rarity
Price
Other

Question 7

How many times a year do you purchase the luxury goods or services? On what basis do you usually purchase luxury goods?

Question 8

Which of the following can influence your purchase decision of luxury goods?

Friends and family
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Celebrities
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Social sites
0
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Tv and Radio
0
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Blogs
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Magasines
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Marketing campaignes
0
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Social class
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Question 9

Are you actif in internet? How often do you use it?

mandatory answer

Question 10

What are your activities on the internet?

Research of informations
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Social networks
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Shopping
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Blogs
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Comments

Question 11

When you are interested in some products, are you looking for them in the internet?

Question 12

If yes, what social network you prefer the most.

Question 13

In your opinion should luxury have a presence on social media? Why?

Question 14

What social networking site do you prefer to follow for luxury goods?

Facebook
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Instagram
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Twitter
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Snapchat
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Pinterest
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Youtube
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Other
0
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Question 15

On social media do you...

NeverRarelySometimesOften
Like the posts of luxury goods?
Share comments and tags on the luxury brand's pages?
Read comments and reviews from other luxury consumers on luxury brands feed?
Appreciate the content of their pages?

Question 16


If you desire to buy a luxury product, where would you prefer to buy it?

Question 17

Does the activity of luxury brands in social media affect your desire to purchase them.

Question 18

If you answered yes. What factors impact on your purchase desire?

Marketing campaigns via social media
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Adorable photos of the luxury goods presented in the advertisements
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Instagram influencer and brand ambassadors
0
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Question 19

Do you agree?

I don't agree at allI partly agreeI agreeI don't know
It is preferable that luxury brands have presence on social media.
Luxury brands must interact with the consumers via social sites.
I find luxury brand that are most actif on social media more trustworthy.
I prefer to purchase from the brands that are actif on social media.

Question 20


Would you like to see more luxury brands on the internet?




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