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The influence of Instagram on Gen Zers - Fashion industry

The questionnaire aims in understanding the influence of social media marketing within the generation Z, with a focus on the platform Instagram and the fashion industry. The answers provided in this document will be of a great help for further research about this subject, but also to be compared to other generation and data.
Because this study is based on Gen Zers, only the participants above 18 (18 included) and under 23 years old (23 excluded) will be allowed to participate. Your name and age will be needed to ensure that the answers will be associated to the good participant. A pseudonym can be given to replace your name if you prefer your anonymity to be kept from the study and future publication. Thank you for your participation.

mandatory answer

Question 1

What's your name/pseudonym and how old are you?

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Question 2

What is your social media status?

mandatory answer

Question 3

How often do you like to use social media?

uncheck

mandatory answer

Question 4

What social media platform(s) do you use?

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Question 5

Do you use Instagram?

If you checked before, answer yes.
If not, it's the end of the interview thanks for your participation!

uncheck

mandatory answer

Question 6

For what use?

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Question 7

What kind of industries are you interested in?

The above list is not exhaustive, if your answer isn't written you are free to write yours.

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Question 8

Do you have fashion ads on Instagram? if yes, what kind of brands and/or products?

The meaning of fashion: everything that can be worn, and part of someone’s look or appearance. It can be something popular on the market or part of a specific style.
If your answer is no, the interview ends here, thanks for your participation!

uncheck

Comments

mandatory answer

Question 9

Have you ever purchased a product because of a social media ad on Instagram?

If yes, what product and what brand?

uncheck

Comments

Question 10

If not, have you ever clicked on an ad to have more information about a product or a brand?

uncheck

mandatory answer

Question 11

Could you say that Instagram helped you in discovering new brands and products you like, through their ads? (With examples)

uncheck

Comments

mandatory answer

Question 12

On a scale from 1 to 4, how high is the influence of Instagram on your online behaviour?

low influencemedium influencehigh influence



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