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Survey of e-commerce habits in China

The studied topic is "Why world leader e-commerce platforms, such as Amazon and eBay, cannot durably succeed into the Chinese market?"
To understand further this academic research we need some insights of people who are actually living in China. This way, it is easier for us to understand the local needs and purchasing habits on the internet.
This survey is designed to pull away some relevant figures about our research topic.
All the data collected will be private, secured and will not be shared.
This is an academic survey.


The survey is about 4 to 5 minutes.

Thank you for your really valuable participation!

mandatory answer

Question 1

Gender

uncheck

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Question 2

Age

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Question 3

Nationality

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Question 4

Are you from a:

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Question 5

Have you ever done online shopping ?

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Question 6

How often ?

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Question 7

What are you looking for when buying online? (1 is the most important and 8 the less important)

You can use a same priority level only once

ChoicePriority
Fashion: clothes, shoes, bags
Kitchen equipments
House materials
Office materials
Electronics
Food
Beauty
Books, music, CD, DVD

mandatory answer

Question 8

To you, what are the key elements for a good e-commerce platform? (Assess from 1 (not important) to 5 (very important)

12345
Large offer / Product diversity
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Qualitative products
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Secured platform and payment / Customer privacy protection
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Design of the platform
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Occasional discounts
uncheck
Cheap prices
uncheck
Fast delivery
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Photo recognition (when seeking for a product)
uncheck

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Question 9

Which platforms do you use?

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Question 10

How would you assess these platforms based on your experience?

0
uncheck

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Question 11

How faithful are you to these platforms?

12345
uncheck

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Question 12

If you hear that a foreign online shopping platform is better than the ones you are currently using, would you try it?

uncheck

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Question 13

When doing shopping online, is the nationality of the platform important?

12345
uncheck

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Question 14

Have you heard about Amazon?

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Question 15

Have you heard about eBay?

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Question 16

Have you heard about other foreign/western e-commerce platform?

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Question 17

Which one?

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Question 18

Have you once used them in China?

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Question 19

Why? What was you looking for?

Question 20

If you have ever used a foreign platform, do you keep using it?

uncheck

Question 21

Why?

mandatory answer

Question 22

Why would you use a foreign e-commerce platform in China?

You can use a same priority level only once

ChoicePriority
Better prices
Wide range of products (a lot of choices)
Exclusive products
Reputation
Design of the website
Quality of the product
After sales service
Delivery
Technological features (like photo recognation)

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Question 23

Do you think to suffer from a lack of awarness about all the available online shoping platforms in China?

uncheck

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Question 24

Do you think you have access to all the western products thanks to your online shopping platform?

uncheck

Question 25

What change would you do to improve the platform you are currently using? (Precise the name of the platform you use)




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