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Storytelling : A vector of sense to communicate for brands

Today we are in a saturated market where brands uniformed their offer but some brands try to impose among the big names. This is the case of Michel and Augustin, Innocent and Les 2 Vaches, three companies that have recently been established and know a huge success. They try to have a unique and an original communication based on the story, jokes and anecdotes inspired of the daily life.

This questionnaire (2-3 min max) help to better define consumer perception dealing with brands such as Michel et Augustin, Innocent and Les 2 Vaches.

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Question 1

Thank you to enter here your pseudonym

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Question 2

have you already bought products from the brand: Michel et Augustin and/or Innocent and/or Les 2 Vaches?

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Question 3

How often do you consume products from the brand: Michel et Augustin and/or Innocent and/or Les 2 Vaches?

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Question 4

How did you hear about these brands?

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Comments

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Question 5

How would you define your behavior when you buy cookies from Michel et Augustin or a smoothie from Innocent or a chocolate yogourt from Les 2 Vaches?

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Question 6

The reason why you choose products from Michel et Augustin and/or Innocent and/or Les 2 Vaches because it's tasty, it's good for my health and for the planet?

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Question 7

The reason why you choose products from Michel et Augustin and/or Innocent and/or Les 2 Vaches because it's fashionable?

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Question 8

The reason why you choose products from Michel et Augustin and/or Innocent and/or Les 2 Vaches because it arouses me feelings?

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Question 9

Beyond the functional benefits (health, taste), what emotions it arouses you?

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Question 10

Are you sensitive to the communication of a brand? For example, do you read and enjoy the anecdotes and the jokes on the packaging?

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Question 11

Do you prefer a brand with an original communication or with a conventional communication (Danone, Tropicana), what kind of brand do you prefer?

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Question 12

Why?

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Question 13

Do you feel to have an authentic and a close relationship with brands using anecdotes, stories and jokes?

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Question 14

You are

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Question 15

Age

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Question 16

You are

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