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Chapitre 2

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Question 1

Name

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Question 2

Reebok pass a royalty to the German soccer league to use the teams’ logo on the t-shirts that it sells. Reebok and the German soccer league most likely have a

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Question 3

A foreign direct investment occurs when ________.

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Question 4

Which mode of entry carries the lowest risk and has the lowest potential return ?

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Question 5

This stategy involves selling a product from a home base, usually without any product modification

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Question 6

A multinational entreprise is best defined as a firm ____,

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Question 7

Franchising involves

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Question 8

A contractual agreement whereby one company makes an asset available to another company in exchange for royalties, license fees, or some other form of compensation is know is

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Question 9

Whit a direct exporting strategy a company can make use of

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Question 10

Horizontal and vertical are types of

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Question 11

Which of the following could be a reason for a firm to go international ?




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