Fish '& Seafood '鱼'和'海'鲜: Consumer Preference Questionnaire'消'费'者'偏'好'调'查'问'卷

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Question 1

Thank you to enter here your pseudonym

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Question 2

What is your Nationality:
'国'籍'？

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Question 3

Where are you from (Province '& City):
'省'市'？'如“'山'东'省'青'岛'市“

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Question 4

Gender:
'性'别

Male / '男

Female / '女

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Question 5

How old are you?
'年'龄'？

[>]18

18-25

26-35

36-45

46-55

56-65

65+

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Question 6

Occupation?
'职'业'？

Student / '学'生

Blue Collar / '蓝'领'工'人

White Collar / '职'员

Other answer

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Question 7

How many times per week do you eat fish?
'每'星'期'吃'海'鲜'的'次'数'？

I don’t eat fish / '我'不'吃'海'鲜

1-2 times per week / 1-2'次

3-4 times per week / 3-4'次

5-6 times per week / 5-6'次

Every day of the week / '天'天'吃'海'鲜

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Question 8

When do you eat fish '& seafood
'一'般'在'什'么'时'间'吃'海'鲜'？

Breakfast / '早'饭

Lunch / '午'饭

Dinner / '晚'饭

Any meal / '什'么'都'可'以

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Question 9

Where do you buy fish?
'在'什'么'地'方'买'海'鲜'？

Local Wet market / '市'场

Supermarket / '超'市

Specialist Seafood Shop / '特'色'海'鲜'商'店

Order from the internet / '网'上

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Question 10

What format do you buy?
'通'常'都'会'买'什'么'形'式'的'海'鲜'？

Whole fish / '整'条'鱼

Fish Fillet or portion / '鱼'片

Prepared fish meal or value added fish (fish cake, breaded fish, fish dumpling) / '海'鲜'做'成'的'食'品'（'鱼'饼'，'天'妇'罗'，'饺'子'）

Other: Please specify / '其'他'： '请'说'明

Other answer

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Question 11

Which do you prefer?
'以'下'两'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

Local Seafood / '本'地'海'鲜

Imported Seafood / '进'口'海'鲜

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Question 12

Which do you prefer?
'以'下'两'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

Farmed Seafood / '养'殖'（'淡'水'或'者'海'水'）

Wild caught Seafood / '野'生

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Question 13

Which do you prefer
'以'下'三'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

Alive / '活

Fresh / '新'鲜

Frozen / '冰'冻

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Question 14

How much do you earn per month?
'您'的'月'薪'？

[>]5,000 RMB

5,000-10,000 RMB

10,000 – 15,0000 RMB

15,000+ RMB

Private / ('不'好'说)

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Question 15

How much are you willing to pay for 500g?
'你'通'常'愿'意'花'多'少'钱'买'一'斤'海'鲜'？

[>]10 RMB

10-30 RMB

30-50 RMB

50-70 RMB

70-100 RMB

100+ RMB

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Question 16

What fish do you buy most often?
'你'最'经'常'买'的'海'鲜'品'种'是'？

Whitefish (Cod, Haddock, Pollock, Flounder, Plaice) / '白'鱼 '（'比'如'：'鳕'鱼'，'黑'线'鳕'，'青'鳕'，'比'目'鱼'，'欧'蝶'鱼'）

Oily Fish (Salmon, Mackerel, Tuna, Eel, Halibut) / '（'比'如'：'三'文'鱼'，'鲭'鱼'，'金'枪'鱼'，'鳗'鱼'，'大'比'目'鱼'）

Crustaceans (Clams, Prawns, Lobster, Crab) / '甲'壳'类 '（'比'如'：'蛤'蜊'，'虾'，'龙'虾'，'螃'蟹'）

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Question 17

What is the main reason you buy fish
'你'买'鱼'的'最'主'要'原'因'是'什'么'？

It is cheaper than other protein (Beef, Pork, Chicken, Lamb etc…) / '比'别'的'肉'便'宜 '（'比'如'：'牛'肉'， '猪'肉'，'鸡'肉'，'羊'肉'，'等'等'。'。'。'）

It is good for your health / '你'的'健'康'有'好'处

It is quick and easy to cook / '快'速'和'容'易'煮

It is the best taste / '我'最'喜'欢'吃'鱼

Other answer

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Question 18

Where does the best fish come from? (choose best 3)
'对'你'来'说'，'最'好'的'海'鲜'产'地'是'？'（'请'选'出'三'个'）

China / '中'国

Norway / '挪'威

Iceland / '冰'岛

New Zealand / '新'西'兰

Thailand / '泰'国

Vietnam / '越'南

India / '印'度

Alaska / '阿'拉'斯'加

Other: Please specify / '其'他'： '请'说'明

Other answer

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Question 19

Do you worry about seafood being safe to eat?
'在'吃'鱼'可'能'遇'到'危'险'的'情'况'当'中'您'最'担'心'什'么'？

No / '不'担'心

Pollution from water / '海'洋'污'染

High Mercury Level /'含'汞'的'鱼

Bones dangerous for Children /'鱼'刺'对'儿'童'的'危'险

Chemicals/Additives used in Farming / '怕'添'加'剂

Other: Please specify/ '其'他'： '请'说'明

Other answer

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Question 20

What style do you like?
'您'最'喜'欢'海'鲜'的'那'种'做'法'？

Western Style / '西'式

Japanese Style / '日'式

Chinese: Sichuan Style / '川'菜'式

Chinese: Guangdong Style / '粤'菜'式

Other: Please specify / '其'他'： '请'说'明

Other answer

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Question 21

Why do you buy seafood to cook
'您'购'买'海'鲜'的'原'因'是'？

Cook for family / '为'家'人'做'海'鲜

Cook for Kids / '为'孩'子'做'海'鲜

Cook to impress Friends / '为'朋'友'们'做'海'鲜

Gift for friends or colleagues / '送'给'朋'友'礼'物

Other: Please specify / '其'他'： '请'说'明

Other answer

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Fish '& Seafood '鱼'和'海'鲜: Consumer Preference Questionnaire'消'费'者'偏'好'调'查'问'卷

Thank you to enter here your pseudonym

What is your Nationality:'国'籍'？

Where are you from (Province '& City): '省'市'？'如“'山'东'省'青'岛'市“

Gender: '性'别

How old are you? '年'龄'？

Occupation?'职'业'？

How many times per week do you eat fish? '每'星'期'吃'海'鲜'的'次'数'？

When do you eat fish '& seafood'一'般'在'什'么'时'间'吃'海'鲜'？

Where do you buy fish? '在'什'么'地'方'买'海'鲜'？

What format do you buy? '通'常'都'会'买'什'么'形'式'的'海'鲜'？

Which do you prefer? '以'下'两'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

Which do you prefer? '以'下'两'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

Which do you prefer'以'下'三'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

How much do you earn per month? '您'的'月'薪'？

How much are you willing to pay for 500g? '你'通'常'愿'意'花'多'少'钱'买'一'斤'海'鲜'？

What fish do you buy most often?'你'最'经'常'买'的'海'鲜'品'种'是'？

What is the main reason you buy fish '你'买'鱼'的'最'主'要'原'因'是'什'么'？

Where does the best fish come from? (choose best 3) '对'你'来'说'，'最'好'的'海'鲜'产'地'是'？'（'请'选'出'三'个'）

Do you worry about seafood being safe to eat? '在'吃'鱼'可'能'遇'到'危'险'的'情'况'当'中'您'最'担'心'什'么'？

What style do you like? '您'最'喜'欢'海'鲜'的'那'种'做'法'？

Why do you buy seafood to cook '您'购'买'海'鲜'的'原'因'是'？

What is your Nationality:
'国'籍'？

Where are you from (Province '& City):
'省'市'？'如“'山'东'省'青'岛'市“

Gender:
'性'别

How old are you?
'年'龄'？

Occupation?
'职'业'？

How many times per week do you eat fish?
'每'星'期'吃'海'鲜'的'次'数'？

When do you eat fish '& seafood
'一'般'在'什'么'时'间'吃'海'鲜'？

Where do you buy fish?
'在'什'么'地'方'买'海'鲜'？

What format do you buy?
'通'常'都'会'买'什'么'形'式'的'海'鲜'？

Which do you prefer?
'以'下'两'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

Which do you prefer?
'以'下'两'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

Which do you prefer
'以'下'三'种'你'更'喜'欢'买'哪'一'类'的'海'鲜'？

How much do you earn per month?
'您'的'月'薪'？

How much are you willing to pay for 500g?
'你'通'常'愿'意'花'多'少'钱'买'一'斤'海'鲜'？

What fish do you buy most often?
'你'最'经'常'买'的'海'鲜'品'种'是'？

What is the main reason you buy fish
'你'买'鱼'的'最'主'要'原'因'是'什'么'？

Where does the best fish come from? (choose best 3)
'对'你'来'说'，'最'好'的'海'鲜'产'地'是'？'（'请'选'出'三'个'）

Do you worry about seafood being safe to eat?
'在'吃'鱼'可'能'遇'到'危'险'的'情'况'当'中'您'最'担'心'什'么'？

What style do you like?
'您'最'喜'欢'海'鲜'的'那'种'做'法'？

Why do you buy seafood to cook
'您'购'买'海'鲜'的'原'因'是'？