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Travel Retail For Chinese Consumers

The following questions are intended for academic purposes only and all data will be treated anonymously and confidentially.

Your contribution is very valuable for this project, and successful completion of this questionnaire will only take about 3 minutes.

mandatory answer

Question 1

Do you usually notice the advertisement when you enter the airport (before the security check)?

uncheck

mandatory answer

Question 2

How much time do you usually spend on average shopping in the airport? '（In minutes or hours'）

mandatory answer

Question 3

How important is it for you when you shop in a beauty store ? ( 1 = very unimportant, 2 = unimportant, 3 = neutral, 4 = important, 5 = very important)

12345
that information of beauty products is in Chinese?
uncheck
that the beauty guide speaks Chinese?
uncheck
that the service is personalized (etc. recommendations based on your skin)?
uncheck
that you can pay with Chinese Credit Card?
uncheck

mandatory answer

Question 4

How often do you change the brand of your beauty products?(1 = never,2=rarely 3=sometimes,4=often, 5 = frequently)

12345
uncheck

mandatory answer

Question 5

What beauty brand will you buy in airport if there is no limited budget?

uncheck

Question 6

If you buy beauty product in the airport, Why? (Multiple Choice)

mandatory answer

Question 7

Did you buy Lancôme product at airports before?

uncheck

Question 8

If you didn't buy Lancôme product at airport before, why? (Multiple Choice)

Question 9

What do you usually do in the airport?




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