Segmentation verses Profitability

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Question 1

Thank you to enter here your pseudonym

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Question 2

Please quickly describe what is the difference - according to YOU - between customer SEGMENTATION and customer PROFITABILITY

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Question 3

What kind of customer would you value more :

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Question 4

Think about your HIGHEST MAINTENANCE CUSTOMER, give 3 topics related to our ag business activity + 3 adjective associated

For instance: commodity delivery / late
Highest maintenance customer is typically a customer we have the feeling to spend lots of time with, without getting any value back

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Question 5

For your 3 previous topics and statements, what empirical and/or scientific metrics would you put in place to confirm your assumptions?

Try to be specific - you can also provide an example
Empirical would be more based on feelings and scientific on facts

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Question 6

Think about your most easy going / efficient customer, give 3 topics related to our ag business + 3 adjectives associated

Try to find other topics than in question 4
For instance: payment / timely

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Question 7

For your 3 previous topics and statements, what empirical and/or scientific metrics would you put in place to confirm your assumptions?

Empirical would be more based on feelings and scientific on facts

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Question 8

Please give 3 adjectives or terms to define a strategic or key customer

For instance : leader in the market

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Question 9

Please give 3 adjectives or terms to define a prospect customer

For instance : growing market share

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Question 10

Please give 3 adjectives or terms to define an opportunistic customer

Please give 3 adjectives or terms to define an opportunistic customer

Question 11

Indicate your country

Just to put answers in perspective