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The digitalisation of events

As part of my master I am realising a thesis on « The impact of digital communication on traditional ways of communication: the digitalisation of events in BtoB ».

In this scope, I would be very grateful if you could take some time to answer the following questionnaire. It will take you less than 5 minutes.

mandatory answer

Question 1

Thank you to enter here your pseudonym

mandatory answer

Question 2

What is your gender?

uncheck

mandatory answer

Question 3

What is your age?

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mandatory answer

Question 4

How many conferences do you attend per year?

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mandatory answer

Question 5

Please rank the following reasons for attenting events from 1="the most relevant" to 5="the least relevant" for you.

You can use a same priority level only once

ChoicePriority
Meeting clients and prospects
Getting product and market information
Meeting indusctry colleagues
Networking
Doing competitive watch

mandatory answer

Question 6

Using a scale of 0="not important at all" to 5="very important", please rate the following services according to the importance they have for you.

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Ability to view online content before the event
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Ability to view online content during the event
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Ability to view online content after the event (presentations, videos, documents)
uncheck

mandatory answer

Question 7

Which types of business events do you prefer?

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mandatory answer

Question 8

Please link the following features to the event they correspond to. With 1="Traditional, face to face events"; 2="Hybrid Events"; 3="100% virtual events".

Please select for each feauture the events you think it more relates to.
For example:
Technology-enabled is a feauture more present in 100% virtual events, you'll therefore select 3 in the grid.

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Time saving
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Business relationship enabler
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Flexible
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Engaging
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Influencing purchase decisions
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Cost effective
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Efficient in trasmiting information
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Qualitative
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Cost saving
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Loyalty enhancer
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Networking
uncheck

mandatory answer

Question 9

Using a scale of 0="strongly disagree" to 5="totally agree", please rate the following statements.

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Amundi has strong digital support for its events
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Amundi should develop 100% virtual events
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Amundi should have a website for all its events with online content (presentation, registration, documents)
uncheck

Thank you very much for the time spent answering this questionnaire.

In case you want to know more about my work, or the results of the survey, please don’t hesitate to contact me.

Anne Claire Audo




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