GAP brand survey

As part of our communication course, I am conducting a survey with the aim of doing a fictitious launch of a new range for the Gap brand.
The survey will last no more than 7 minutes.

mandatory answer

Question 1

Do you buy streetwear?

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mandatory answer

Question 2

Are you familiar with the Gap brand?

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mandatory answer

Question 3

Have you ever bought Gap clothes?

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Question 4

Have you ever been to the Gap website?

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Question 5

How would you rate it?

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Question 6

Which product do you think of first when you think of the Gap brand?

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Question 7

Have you ever bought clothes on the internet?

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Question 8

How often do you buy clothes?

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Question 9

Do a brand's commitments and values influence you in your clothing purchases?

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Question 10

Are you inspired by famous people in your choice of clothes?

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Question 11

What is the main criterion that influences your clothing purchases?

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Question 12

Here is a product description :
Everyday casual jeans extreme comfort and anti-odor: made of 25% organic hemp and 75% organic cotton. Its price is 22€.
Is this a good price?

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Question 13

Here is a product description:
Stain and odor-resistant jeans made of 30% organic hemp and 70% recycled cotton. With the following possible cuts :
regular fit
- High waist Wide leg
- High waist Straight leg
- Fitted and flared
- Slim Straight
- Straight Skinny
- Stretch
What is your first reaction to this product?

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Question 14

If you could buy this product now, how likely would you be to buy it?

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Question 15

How likely are you to tell someone about this product?
on a scale of 1 to 10, 1 being impossible and 10 being very likely

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Question 16

For what price would you be willing to buy a pair of relaxed fit organic hemp and recycled cotton jeans ? (multiple answers possible)

Question 17

Are you interested in this type of jeans?

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Question 18

Here is a product description:
Anti-sweat, stain-resistant jeans made from 30% organic hemp and 70% recycled cotton. At £19 in either :
- Straight,
- High Waist Wide Leg
- High Waist Straight Leg
- Fitted '& Flared
- Slim Straight
- Straight Skinny
Do you find this product original?
on a scale of 1 to 10, 1 being not at all and 10 being extremely innovative.

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Question 19

Are you interested in this product?

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Question 20

Which product are you most interested in?

Question 21

What do you particularly like about this product? Multiple choices available

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Question 22

How old are you?

Question 23

What is your job

Question 24

What income bracket do you fall into? (not obligatory).

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Question 25

How many children do you have?

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Thank you for completing our survey and I wish you an excellent day or evening.




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