Zalando : réputation et image de marque / Zalando's reputation

Bonjour,
Actuellement étudiants dans une université Italienne, nous réalisons, dans le cadre de notre cours de marketing international, un sondage sur la réputation et l’image de marque de l’entreprise Zalando.
Si vous avez 5 à 10 minutes maximum à nous accorder afin d’y répondre cela nous aiderait énormément.
Ce questionnaire est anonyme. Il a été traduit en anglais et Français pour faciliter la compréhension.
Merci d’avance et n'oubliez pas d'enregistrer le questionnaire à la fin :)
Bonne journée

Hello,
Currently studying international marketing in University, we are conducting a survey on the reputation and brand image of the company Zalando as part of our course.
We would be very grateful if you had 5 minutes to give us to fill in this survey.
This questionnaire is anonymous. It has been translated into English and French to facilitate understanding.
Thank you in advance and don't forget to save the survey when you're finished :)
Have a nice day !

mandatory answer

Question 1

Are you familiar with Zalando? If not, please complete until the third question, save and stop this questionnaire

Yes

Non / No

uncheck

mandatory answer

Question 2

You are :

a woman

a man

other

uncheck

mandatory answer

Question 3

In which age group are you ?

Gen Z (9-24 years)

Millennias (25-40 years)

Generation X (41-56 years)

Boomers II (57-66 years)

Boomers I (67-75 years)

uncheck

Question 4

What is the first word that comes to your mind when your thinking of Zalando ?

Question 5

What image do you have of the company ?

I have a vey good image of Zalando

I have a good general image of Zalando

I have no particular opinion

I have a bad image of Zalando

I have a very bad image of Zalando

uncheck

Question 6

Rank the following values. Put first, the values that you think is the closest from the image you have of Zalando and last, the one that are most different from it.

Choice	Priority
diversity (diversity of types of bodies...)
inclusion
luxury
choice
convenient
accessibility
other : please precise in the comments

Comments

Question 8

Regarding the price image, you define Zalando :

€

€€

€€€

€€€€

Question 9

Have you ever ordered from Zalando? If no, answer, stop and save the questionnaire

Yes

Non / No

uncheck

Question 11

Votre fréquence de commande se rapproche plutôt de :
Your tend to order :

1 time a week

1 to 2 times a month

1 time every 2 or 3 months

1 or 2 times a year

uncheck

Question 12

You usually prefer to buy ...

Zalando's products (Anna Field, Even'&Odd, Zign, Pier One...)/Zalando's products

Well-known brands (Nike,Zara,...)

Both, I do not make the difference

uncheck

Question 16

Qu’est ce que vous appréciez le plus chez Zalando ? Vous pouvez cocher plusieurs réponses.
What do you like most about Zalando? You can check more than one answer.

The variety of choices and products

The Product suggestions and inspiration

The application is easy to use

The website is easy to use

The simplicity to purchase

The payment methods offered

The delivery: time and delivery options

The security of the website and of the payment

Other : please precise in the comments

Comments

Question 17

What do you like less? You can check more than one answer

There is not enough choices and products

There is too much choices of product

The application is hard to use

The website is hard to use

The personalized Product suggestions

The payment methods offered

The delivery: time and delivery options

Other : please precise in the comments

The insecurity of the website and of the payment

Comments

Question 18

On Zalando you usually buy items between (price for an entire order) :

1€ - 100€

101€ - 300€

301€ - 800€

800€ - 1500€

1500€ +

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	Yes	No	No opinion
Zalando's brands
well-know brands

Zalando : réputation et image de marque / Zalando's reputation

Are you familiar with Zalando? If not, please complete until the third question, save and stop this questionnaire

You are :

In which age group are you ?

What is the first word that comes to your mind when your thinking of Zalando ?

What image do you have of the company ?

Rank the following values. Put first, the values that you think is the closest from the image you have of Zalando and last, the one that are most different from it.

On a scale of 0 to 10, how much would you rate Zalando's green conduct?

Regarding the price image, you define Zalando :

Have you ever ordered from Zalando? If no, answer, stop and save the questionnaire

How many years have you been using Zalando?

Votre fréquence de commande se rapproche plutôt de :
Your tend to order :

You usually prefer to buy ...

Êtes vous satisfait ...
Are you happy with ...

How would you rate your level of loyalty to Zalando?

On a scale of 0 to 10, how likely are you to recommend Zalando to someone you know?

Qu’est ce que vous appréciez le plus chez Zalando ? Vous pouvez cocher plusieurs réponses.
What do you like most about Zalando? You can check more than one answer.

What do you like less? You can check more than one answer

On Zalando you usually buy items between (price for an entire order) :

On a scale of 0 to 5 what do you think of ...

On a scale of 0 to 10, how would you rate your overall customer experience?

	0	1	2	3	4	5
Quality of choice							uncheck
Quality of clothing and service							uncheck
Payment option							uncheck
Quality and delivery option							uncheck
Ease of return							uncheck

Zalando : réputation et image de marque / Zalando's reputation

Are you familiar with Zalando? If not, please complete until the third question, save and stop this questionnaire

You are :

In which age group are you ?

What is the first word that comes to your mind when your thinking of Zalando ?

What image do you have of the company ?

Rank the following values. Put first, the values that you think is the closest from the image you have of Zalando and last, the one that are most different from it.

On a scale of 0 to 10, how much would you rate Zalando's green conduct?

Regarding the price image, you define Zalando :

Have you ever ordered from Zalando? If no, answer, stop and save the questionnaire

How many years have you been using Zalando?

Votre fréquence de commande se rapproche plutôt de :Your tend to order :

You usually prefer to buy ...

Êtes vous satisfait ...Are you happy with ...

How would you rate your level of loyalty to Zalando?

On a scale of 0 to 10, how likely are you to recommend Zalando to someone you know?

Qu’est ce que vous appréciez le plus chez Zalando ? Vous pouvez cocher plusieurs réponses. What do you like most about Zalando? You can check more than one answer.

What do you like less? You can check more than one answer

On Zalando you usually buy items between (price for an entire order) :

On a scale of 0 to 5 what do you think of ...

On a scale of 0 to 10, how would you rate your overall customer experience?

Votre fréquence de commande se rapproche plutôt de :
Your tend to order :

Êtes vous satisfait ...
Are you happy with ...

Qu’est ce que vous appréciez le plus chez Zalando ? Vous pouvez cocher plusieurs réponses.
What do you like most about Zalando? You can check more than one answer.