B2b Emailing Campaign Study (test)

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Question 1

Thank you to enter here your Name

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Question 2

What is your sales office?

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Question 3

Are you making b2b emailing campaign launched by your sales office or are you contributing to the creation of b2b emailing campaign launched by central team?

Question 4

If yes, how many people are in charge of these campaigns in your sales office?

Question 5

Which email database are you using?

ANAIS database, excel sheet, other databases

Question 6

Which b2b contacts are you communicating with?

Question 7

Which tool are you using for your b2b emailing campaign?

Question 8

Are you launching emailing campaign via Neolane in central? Who do you ask for?

Question 9

How often are you sending emails to b2b contacts?

Question 10

Are you coordinating your campaign with other BVs or with central? If Yes how?

Question 11

In general are you communicating to central your b2b emailing campaign? With who are you communicating with?

Question 12

Do you have a communication strategy?

If yes, could you please send us any information you already have to help us understand your process (excel sheet, pdf or word document): elisabeth.chaudiere@accor.com '& romain.pradines@accor.com

Question 13

For your b2b emailing campaign, are you using targeted criterias?

For example: meeting planner contacts

Question 14

If yes, which criterias are you using?

Question 15

How do you analyze feedbacks of your emailing campaign? Are you updating the B2B contacts in ANAIS after your campaign?

In case a contact doesn't want to receive any news or b2b emailing from your sales office, or if an email address is wrong

Question 16

Do you have any general comments on b2b emailing campaign that you would like to share or any ideas on how we could coordinate b2b emailing campaign between sales and offices and central?

If you have any questions or any documents that you would like to share with us, do not hesitate to contacts us on the following email addresses: elisabeth.chaudiere@accor.com and romain.pradines@accor.com