The role of innovation in business development of urban farming

mandatory answer

Question 1

Thank you to enter here your pseudonym

PART 1: GENERAL INFORMATION

Question 2

Name of your urban farm:

Question 3

Where are you located? (City '& country)

Question 4

What is the year of launch of your urban farm?

Question 5

What is the approximate size of your production area? (Specify if it is in open air or greenhouse)

Question 6

What is the type of your company?

For-profit

Not-for-profit

Combine of both

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Question 7

What is the type of ownership of your company?

Sole owner

Partnership (multiple owners)

Corporation (Shareholders)

Foundation

Association

Other answer

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Question 8

How many full time employee do you have?

Question 9

How many part time employee do you have?

Question 10

How many volunteer do you have?

PART 2: AGRICULTURAL PRODUCTION

Question 11

What agricultural products does your urban farm produce?

Common vegetables

Special vegetables

Herbs

Micro greens (Seedling)

Fruits

Mushrooms

Egg

Dairy

Fish

Poultry

Pork

Beef

Honey

Flowers

Compost

Worms

Processing of food (cooking, compote, jams..)

Other answer

Question 12

What is/are your production method(s)?

Conventional

Organic

Permaculture

Rooftop

High-tech (substrate based; indoor; vertical farming; aquaponics)

Other answer

Question 13

Here it is a list of business models for urban farms made by Dr Jan-Willem Van der Schans (LEI Wageningen UR), which one would correspond the most to your Urban farm?
Please write in comment how did come to this choice of business model.

DIFFERENTIATION (A differentiation strategy is based on creating distinctions with conventional supply chains, the ordinary supermarket or HoReCa (hotel restaurant cafe) channel)

DIVERSIFICATION (A diversification strategy is aimed at providing other goods and services, aside from food production)

LOW COST (The low cost strategy in conventional is usually about expanding the business in order to specialize and realize economies of scale.)

RECLAIMING THE COMMONS (Give the opportunity to regain control over their food supply and become aware where their food is coming from.)

EXPERIENCE (This strategy is based on the insight that more value is added by providing memorable experiences than by providing basic goods or services.)

Comments

Question 14

Does your company has specific targeted customers? (I your answer is YES, please tell us your target group in comment.)

Yes

No

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Comments

Question 15

What distribution channel do you use?

Self-pick

On farm-shop

Webshop

Vege bag delivery to home

Farmer's market/fairs

Supermarket

Indirect distribution '– through an agent or distributer

Other answer

Question 16

Who would you define as your competitors?

Supermarket

Farmer's market

Nearby restaurants

Other volunteer organisations

Other local food initiatives

Other answer

Comments

PART 3: INNOVATION

Question 17

How would you define your urban farm in term of innovation?

True innovation pioneers

Early adopter

Followers

We don't use innovation

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Question 18

Which of these three sentences reflects your company's innovation process best?

Informally, we build projects depending of market need or good ideas

In a structured way, there is alignment from concept

Formally, all innovation activities are coordinated

Other answer

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Question 19

Which one of the following external sources do you work with to find inspiration for innovation?

Customers

Competitors

Strategic partners

Suppliers

Academics

We do not work with external sources

Other answer

Question 20

What percentage of your overall revenue did you spend on innovation over the past years?

Question 21

What percentage of your company's annual revenue comes from new products and services put on market in the last year?

Question 22

Do you think you have successfully implemented your strategy until now?

Question 23

A) Which activities does your company conducts?

Production of agricultural produce

Agriculture production services (contract work)

Products sale from own farm (farm shop)

Products sale from other suppliers

Product processing

Tourism

Education services (training, courses, workshop...)

Restaurant

Community activities and neighbourhood involvement

Volunteer opportunities

Recycling (water, waste...)

Composting

Environmental services

Social care services

Energy production

Technical innovation

Consultancy services for other initiatives

Providing work experience opportunity for unemployed or other groups of people

Art projects

Other answer

Question 24

B) Did you introduce new ways of performing these activities (introduce innovation on these areas) during the last three years

Production of agricultural produce

Agriculture production services

Products sale from own farm

Products sale from other suppliers

Product processing

Tourism

Education services (training, courses, workshop...)

Restaurant

Community activities and neighbourhood involvement

Volunteer opportunities

Recycling (water, waste...)

Composting

Environmental services

Social care services

Energy production

Technical innovation

Consultancy services for other initiatives

Providing work experience opportunity for unemployed or other groups of people

Art projects

Innovation has played no, or just limited role in our company

Other answer

Question 25

C) Where do you see further need for innovation '– new technology, new ways of doing, new processes?

Production of agricultural produce

Agriculture production services

Products sale from own farm

Products sale from other suppliers

Product processing

Tourism

Education services (training, courses, workshop...)

Restaurant

Community activities

Volunteer opportunities

Recycling (waste, water...)

Composting

Environmental services

Social care services

Energy production

Technical innovation

Consultancy services for other initiatives

Providing work experience opportunity for unemployed or other groups of people

Art projects

Currently we don't see a need for innovation

Other answer

Question 26

Which activity causes the main cost stream?

Question 27

Which activity generates most revenue?

Question 28

Do you expect growth of the company in the 5 coming years?

Yes, much so

Yes, slightly

No, remain status quo

No, slight decline

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The role of innovation in business development of urban farming

Thank you to enter here your pseudonym

PART 1: GENERAL INFORMATION

Name of your urban farm:

Where are you located? (City '& country)

What is the year of launch of your urban farm?

What is the approximate size of your production area? (Specify if it is in open air or greenhouse)

What is the type of your company?

What is the type of ownership of your company?

How many full time employee do you have?

How many part time employee do you have?

How many volunteer do you have?

PART 2: AGRICULTURAL PRODUCTION

What agricultural products does your urban farm produce?

What is/are your production method(s)?

Here it is a list of business models for urban farms made by Dr Jan-Willem Van der Schans (LEI Wageningen UR), which one would correspond the most to your Urban farm? Please write in comment how did come to this choice of business model.

Does your company has specific targeted customers? (I your answer is YES, please tell us your target group in comment.)

What distribution channel do you use?

Who would you define as your competitors?

PART 3: INNOVATION

How would you define your urban farm in term of innovation?

Which of these three sentences reflects your company's innovation process best?

Which one of the following external sources do you work with to find inspiration for innovation?

What percentage of your overall revenue did you spend on innovation over the past years?

What percentage of your company's annual revenue comes from new products and services put on market in the last year?

Do you think you have successfully implemented your strategy until now?

A) Which activities does your company conducts?

B) Did you introduce new ways of performing these activities (introduce innovation on these areas) during the last three years

C) Where do you see further need for innovation '– new technology, new ways of doing, new processes?

Which activity causes the main cost stream?

Which activity generates most revenue?

Do you expect growth of the company in the 5 coming years?

Here it is a list of business models for urban farms made by Dr Jan-Willem Van der Schans (LEI Wageningen UR), which one would correspond the most to your Urban farm?
Please write in comment how did come to this choice of business model.