AccorHotels - B2b Emailing Campaigns Study

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Question 1

Thank you to enter here your full name

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Question 2

What is your sales office?

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Question 3

Are you performing b2b emailing campaigns launched by your sales office or are you contributing to b2b emailing campaign launched by central team?

Question 4

If yes, how many people are in charge of these campaigns in your sales office?

Question 5

Which email database are you using?

ANAIS database, excel sheet, other databases

Question 6

Which b2b contacts are you communicating with?

Question 7

Which tool are you using for your b2b emailing campaigns?

Question 8

Are you launching emailing campaigns via Neolane in central? Who do you ask for?

Question 9

How often are you sending emails to b2b contacts?

Question 10

Are you coordinating your campaign with other sales offices or with central team? If Yes how?

Question 11

In general are you communicating with the central team about your b2b emailing campaigns? With who are you communicating with?

Question 12

Do you have a communication strategy?

If yes, could you please send us any information you already have to help us understand your process (excel sheet, pdf or word document): elisabeth.chaudiere@accor.com '& romain.pradines@accor.com

Question 13

How do you analyze feedbacks of your emailing campaigns? Are you updating the b2b contacts in ANAIS after your campaign?

In case a contact doesn't want to receive anymore news (asking for unsubscribe) or b2b emailing from your sales office, or if an email address is wrong

Question 14

For your b2b emailing campaigns, are you using targeted criterias?

For example: depending on the ANAIS Role (Ex. Booker), Job function (Ex. Event Manager/Organizer), Loyalty information (Ex. "Le Club" Meeting Planner)

Question 15

If yes, which criterias are you using?

Question 16

Do you have any feedback on b2b emailing campaigns launched by hotels in your sales office?

Question 17

Do you have any general comments on b2b emailing campaigns that you would like to share or any ideas on how we could coordinate b2b emailing campaigns between sales offices and central team?

If you have any questions or any documents that you would like to share with us, do not hesitate to contacts us on the following email addresses: elisabeth.chaudiere@accor.com and romain.pradines@accor.com