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FiE 2015 - Paris

Dear All,

A sincere thank you to everyone who attended FIE 2015 and provided assistance to the MarComms team at the event. We are already registered for and looking ahead to 2017 in Frankfurt!
Alongside our own observations, we have already taken some very helpful, in person comments from several of you on how we can improve on 2015 and make 2017 an even greater success. However, if you can please take a few moments and answer the following questions '– particularly while your memories of the event are still fresh '– it would be very helpful and appreciated.

Best regards,
Olam Cocoa MarComms

mandatory answer

Question 1

Thank you to enter here your Name

STAND DESIGN AND LAYOUT

Question 2

What were your overall impressions of our stand?

Question 3

How would you rate the location of the Olam stand at this year's event?

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Question 4

Did we display the correct messaging and imagery?

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Comments

Question 5

Was the stand size adequate?

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Comments

Question 6

Were the meeting rooms adequate for your requirements?

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Comments

Question 7

Was the storage space on the stand sufficient?

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Comments

Question 8

How did you feel it worked with the other business units in attendance?

Question 9

Any business units you felt should have been there this year which were not?

Question 10

Any thoughts on how we could improve the stand design and layout in 2017?

SAMPLES

Question 11

Did the non-edible product samples '– powders, liquor ingots, kibbled liquor, etc. - represent Olam Cocoa's business appropriately? Please specify if you would be interested in other types of samples?

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Comments

Question 12

Did the edible product samples '– biscuits, ice cream, cocoa sachets, etc. - represent Olam Cocoa's business appropriately? Please specify if you would be interested in other types of samples?

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Comments

Question 13

Any thoughts on how we could improve the way samples were displayed/given out?

LITERATURE '& GIVEAWAYS

Question 14

Did the range of product brochures represent Olam Cocoa's product business appropriately?

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Comments

Question 15

In the future, to support our corporate sustainability efforts and reduce total event costs, we could limit the amount of printed brochures. Would you therefore be interested in the alternate option of a few, much larger touch screens on the main stand to show brochures, plus individual iPads in the meeting rooms and the possibility of giving visitors a USB key with all of the digital documents stored on it to take away with them?

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Comments

Question 16

Did you utilise the iPad which was available in the '‘Cocoa Corner' and which included all of the brochures and presentations?

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Question 17

Was it useful?

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Comments

Question 18

Did the product giveaways represent Olam Cocoa/deZaan's business appropriately?

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Question 19

Any recommendations of giveaways that we might utilise in the future?

PREPARATION

Question 20

Did you receive enough advance information about logistics for the event?

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Comments

Question 21

How could we improve your awareness and preparation for the next event?

LEADS

Question 22

How would you rate both the QUANTITY of business leads from the event - based on both the customers you met via pre-arranged meetings and the non-scheduled individuals that visited the stand during the event?

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Comments

Question 23

How would you rate both the QUALITY of business leads from the event - based on both the customers you met via pre-arranged meetings and the non-scheduled individuals that visited the stand during the event?

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Comments

COCKTAIL PARTY

Question 24

What were your impressions of the cocktail party?

Question 25

Any thoughts on how could we improve it in 2017?

GENERAL

Question 26

Did you feel your personal goals and objectives on what you wanted to achieve at FIE 2015 were met?

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Comments

Question 27

What did you like most about this year's event (what should we continue doing)?

Question 28

What do you suggest we do differently/stop doing in 2017?




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