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THE MARKETING SCARCITY AND ITS CONSEQUENCES ON CONSUMER'S BEHAVIOR.

Part of my 1st year in a business management high schooled based in Brussels, we were asked to do a work regarding a marketing or management phenomenon. Having a survey to complete it is something that could really help me to pass this course. Thank you to everyone taking part to it.

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Question 1

How old are you?

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Question 2

What is your gender?

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Question 3

Where do you live?

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Question 4

Are you a student, (un)employed?

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Question 5

Do you have any income?

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Question 6

How often do you buy limited releases?

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Question 7

In general, why do you buy these limited products?

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Question 8

Do you often buy these products just so you don't miss out and regret it?

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Question 9

How much money do you spend on clothes each month?

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Question 10

Do you feel kind of '“unique'” once you managed to grab a limited product?

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Question 11

How often do you manage to buy what you want, at the retail price?

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Question 12

Are you willing to camp out, line up or wait in the street for clothes?

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Question 13

If so, how long?

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Question 14

How do you feel when you're told an item is going to be limited?

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Question 15

Are you willing to pay the resell prices, in case you missed the item you had wanted?
(Ex : retail is 100£. 50% of it is 50£, 200% is 200£.)

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Question 16

Do limited-product releases make you compulsive buy?

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Question 17

Did you ever buy any of these limited-quantity products just for the standing you could get out of it?

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Question 18

Does this scarcity give the product a higher value?

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Question 19

Would you like brands to stop using this marketing strategy?

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Question 20

Does the product attract you more due to the competiveness between all the buyers?

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Question 21

How would you describe this marketing strategy on the whole?




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